![]() With TikTok Music, the company can connect the dots between music discovery and audio streaming. ![]() "It just allows us to build a new artist audience in a way that we've never really been able to do before." "It's the most important thing that's happened in the music industry in a long time," Jonny Kaps, cofounder and CEO of the independent label +1 Records, told Insider in May. Some even create custom augmented-reality effects or enlist remix artists to build hype for songs on the app. Record labels, music marketers, and artists spend thousands of dollars to hire TikTok influencers to include tracks in videos. TikTok's video app is enormously influential in music discovery and artist promotions. The TikTok spokesperson also said the company will have "more news to share on the launch of TikTok Music in the coming months." If TikTok Music eventually makes its way into other countries such as the US, where it filed a trademark application in May 2022, it would immediately become a weighty rival for streamers like Spotify, Apple Music, and Tidal. Users who are approved to join its closed beta in the new markets will receive a three-month free trial for the service. Starting July 19, it's expanding the product, TikTok Music, for a limited set of users in Australia, Mexico, and Singapore, a spokesperson told Insider. TikTok's influence over music discovery makes it a hefty competitor for Spotify and Apple Music.Įarlier this month, TikTok announced it was rolling out a music-streaming app in Brazil and Indonesia.A small set of users in Australia, Mexico, and Singapore will soon be able to try TikTok Music.TikTok is expanding its music-streaming app on July 19 into three new markets.Account icon An icon in the shape of a person's head and shoulders.
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